Low-angle warm analog film photograph of a golden retriever wearing a burnt orange dog hoodie sitting on a surfboard on a hazy Santa Cruz beach, golden hour light, 35mm lens.
Low-angle warm analog film photograph of a golden retriever wearing a burnt orange dog hoodie sitting on a surfboard on a hazy Santa Cruz beach, golden hour light, 35mm lens.
See Next Cleanup
Dawn Patrol Crew

Keeping Santa Cruz shores wild

We screen-print heavy-weight cotton apparel right down the road, dedicating a slice of every single drop to funding local coastal cleanups and animal welfare meetups.

Our Collective Footprint

Salty paws, cleaner shores

1,200+

Pounds of trash packed

15%

Donated from every sale

42

Local beach meetups

Candid analog photo of happy dog owners and their pups running along the shoreline holding trash grabbers, sun-drenched retro tones, warm hazy light.
Candid analog photo of happy dog owners and their pups running along the shoreline holding trash grabbers, sun-drenched retro tones, warm hazy light.
Low-angle shot of a French bulldog wearing a retro knit hat sitting next to a vintage surfboard on a sandy beach, warm 70s aesthetic, analog film.
Low-angle shot of a French bulldog wearing a retro knit hat sitting next to a vintage surfboard on a sandy beach, warm 70s aesthetic, analog film.
Upcoming Activities

Join the boardwalk crew

October 14 • Lighthouse Point

Dawn Patrol Beach Sweep

Bring your pup, grab a biodegradable bag, and help us clear the tide lines. We provide the organic treats, fresh local coffee, and heavy-duty cleanup gear.

November 04 • Pleasure Point

Psychedelic Surf Meetup

A high-vibe gathering celebrating retro surf culture and canine companionship. Come show off your dog's best boardwalk-ready streetwear and connect with local coastal advocates.

Shop Retro Apparel

Gear up for good

Every heavyweight hoodie and screen-printed tee directly fuels our next Santa Cruz beach cleanup. Protect the coast in style.