The Full Drop

Canine streetwear with 70s soul.

Heavyweight cotton hoodies, breathable shirts, and boardwalk-ready hats screen-printed right down the road in Santa Cruz. Built for the dawn patrol crew.

Perfect Fit

The Perfect Fit Guide

Our gear is cut for active coastal dogs. Use this quick guide to find the perfect size for your boardwalk lounger or dawn patrol companion.

Small (10-20 lbs)

Medium (20-45 lbs)

Large (45-80 lbs)

Fits Frenchies, Pugs, and Boston Terriers. Chest: 16-20 inches. Lightweight single-layer cotton designed for warm afternoon strolls along the Santa Cruz boardwalk.

Fits Corgis, Spaniels, and Aussies. Chest: 20-26 inches. Cut slightly shorter along the belly to avoid catching sandy ocean spray during beach runs.

Fits Labs, Retrievers, and Boxers. Chest: 26-32 inches. Heavy-duty double-stitched fleece built to withstand cold morning fog and rough coastal adventures.

How to Measure Your Pup

Grab a soft tape measure and wrap it around the widest part of your dog's chest, right behind the front legs. Keep it snug but not tight. If your dog falls between sizes, we recommend sizing up for a relaxed, boardwalk-ready drape.