A golden retriever wearing a burnt orange dog hoodie sitting on a vintage surfboard, warm analog film style, golden-hour coastal sunlight.
A golden retriever wearing a burnt orange dog hoodie sitting on a vintage surfboard, warm analog film style, golden-hour coastal sunlight.
Shop Best Sellers
Tested in the Surf

Salty fur and heavy stitching

Real feedback from the Santa Cruz dawn patrol crew. See how our heavyweight cotton and 70s-soaked graphics hold up to coastal salt air and boardwalk sessions.

Boardwalk Approved

Tested by the Crew

From early morning surf checks to sunny afternoon skates, here is how our gear holds up to real coastal life.

The heavyweight cotton actually keeps the chill off during our early morning beach runs at Pleasure Point. Sand shakes right out of it.

Marcus & Cooper (Heeler)

Those 70s-soaked graphics look incredible. Pups on the west side are definitely jealous of his new boardwalk-ready style.

Dustin & Ziggy (Terrier)

Finally, high-vibe canine streetwear that actually fits a broad-chested dog without restricting movement. Absolute game changer.

Sarah & Bruno (Bulldog)

Salt-air-resistant stitching is no joke. We've washed this three times after muddy trail hikes and it still looks brand new.

Elena & Pip (Frenchie)

Usually, dog apparel feels cheap and tears instantly. This hoodie survived three rough boardwalk sessions and a run-in with a salty wave.

Tessa & Jax (Boxer)

Love knowing our purchase funds local coastal cleanups. High-quality gear that actually does some good for our Santa Cruz beaches.

Kailani & Sunny (Golden)

Shop the Drop

Ready for dawn patrol?

Gear up your pup with heavy-weight cotton built for the coastal breeze. Every purchase keeps our local beach cleanups rolling.